Advertising Sales & Business Development
Turn Strong Offerings Into Stronger Opportunities.
LAGO works with publishers, media companies, content businesses, advertising technology providers, platforms, and organizations seeking senior-level sales or business development support.
The Challenge
Taking an advertising or media offering to market requires more than a strong product. It requires the right relationships, the right positioning, and experienced support that understands how advertisers and agencies make decisions.
Strong offering but limited advertiser or agency relationships to activate it
No clear go-to-market strategy for reaching national, regional, or local advertisers
Sales and business development needs that don't justify full-time headcount
Difficulty positioning against established competitors in a crowded marketplace
Partnership opportunities that require experienced development and follow-through
Revenue goals that require a more strategic approach to sales and market development
Advertising Sales & Business Development Services
LAGO can support opportunities that are local, regional, or national in scope, depending on the client's business.
Advertising Sales Representation
Experienced representation for publishers, media companies, content businesses, and advertising technology providers seeking to develop advertiser and agency relationships.
Sales Strategy
Build a clear sales approach — identifying the right prospects, positioning, and process to convert opportunity into revenue.
Business Development
Identify and develop the partnerships, relationships, and opportunities that can accelerate growth — with experienced support at every stage.
National & Regional Advertiser Development
Develop relationships with national and regional advertisers and agencies that are the right fit for your offering.
Agency Development
Build and strengthen relationships with media agencies, buying groups, and planning teams that influence advertising investment decisions.
Partnership Strategy
Identify, evaluate, and develop strategic partnerships that create real business value and open new revenue paths.
Go-to-Market Planning
Develop a practical go-to-market plan with clear priorities, realistic timelines, and a path from strategy to execution.
Revenue Strategy
Evaluate existing revenue streams, identify new opportunities, and build a strategic framework for sustainable growth.
Flexible Engagement Models
Engagements are designed around the client's goals and may include:
Frequently Asked Questions
What does an advertising sales representative do?
An advertising sales representative develops relationships with advertisers and agencies on behalf of a publisher, media company, or technology provider — helping bring their offering to market and generate advertising revenue.
Who does LAGO work with on the sales and business development side?
LAGO works with publishers, media companies, content businesses, advertising technology providers, platforms, and other organizations that need experienced sales representation, go-to-market support, or business development assistance.
Can LAGO support local, regional, and national opportunities?
Yes. LAGO can tailor sales and business development support to the scope of the client's business — whether the opportunity is local, regional, or national in scale.
Does LAGO work on a retainer or project basis?
Engagements are structured around the client's goals and may include strategic consulting, sales representation, project-based work, or ongoing fractional support. LAGO does not state commission structures or pricing publicly.
Let's Discuss Sales & Business Development.
Whether you're looking to develop advertiser relationships, take an offering to market, or identify new revenue opportunities, LAGO can help.