Media Strategy • Marketing & Growth & Business Development
Let's Build What's Next.
LAGO brings senior-level strategy, media, sales, and business development experience to help organizations identify opportunities, reach the right audiences, strengthen partnerships, and move forward with confidence.
Supporting local, regional, and national companies, brands, media organizations, and growing businesses with experienced strategy and hands-on support.
What Are You Trying to Accomplish?
I need a clearer strategy.
Help clarify priorities, audiences, opportunities, positioning, and where resources should be focused.
I need to reach the right customers.
Develop and execute media strategies designed around the audience, geography, budget, and business objective.
I need to grow revenue or partnerships.
Identify business development opportunities, partnerships, go-to-market strategies, advertising sales opportunities, and new revenue paths.
I need experienced help without building a large team.
Provide senior-level strategy or execution support that can complement internal teams, agencies, sales organizations, or other partners.
Strategy When You Need It. Execution When You Want It.
LAGO can provide strategic guidance, hands-on execution, or both depending on what your organization actually needs.
Strategy
Know where you're going before you invest.
LAGO helps businesses understand their customers, evaluate marketing opportunities, determine where advertising dollars should go, and create practical media and marketing strategies tied to business objectives.
- Media strategy
- Marketing strategy
- Audience development
- Competitive review
- Budget allocation
- Go-to-market strategy
- Channel recommendations
- Campaign planning
Media
Reach the right people in the right places.
LAGO can plan, buy, manage, optimize, and measure advertising campaigns across appropriate channels based on the client's goals.
- Media planning
- Media buying
- Programmatic
- Connected TV and streaming
- Digital video
- Search
- Social
- Audio
- Display
- Native
- Out-of-home
- Sponsorships
- Integrated media
Growth
Turn opportunities into business opportunities.
LAGO helps businesses develop partnerships, improve market positioning, identify revenue opportunities, and strengthen business development efforts.
- Business development
- Advertising sales
- Marketing consulting
- Sales strategy
- Partnership strategy
- Go-to-market development
- Revenue opportunities
- New-market development
Senior Experience. Boutique Attention.
You shouldn't need a large agency team to get experienced thinking. LAGO gives clients direct access to senior-level expertise with recommendations built around their business — not around selling a particular platform, channel, or product.
01
Senior-Led
Direct access to experienced strategic leadership.
02
Independent
Recommendations begin with the client's objectives rather than predetermined channels, vendors, or products.
03
Flexible
Engage LAGO for strategic consulting, execution, project work, ongoing advisory support, or specialized expertise.
04
Scalable
LAGO can support the needs of a local business, regional organization, emerging company, or national brand by tailoring the scope of work to the opportunity.
05
Practical
Focus on recommendations that can realistically be implemented and tied to meaningful business outcomes.
Marketing Doesn't Have to Be Complicated.
Listen
We start with your business, customers, challenges, goals, and budget.
Identify
We determine the audiences, opportunities, and marketing channels most likely to make an impact.
Activate
When execution is needed, LAGO can help plan, buy, launch, and manage the campaign.
Learn & Optimize
We evaluate performance, identify what's working, and use those insights to improve future decisions.
Experience That Scales With Your Business.
LAGO works with organizations at different stages and levels of complexity — from local and regional businesses looking for experienced marketing guidance to national brands, publishers, media companies, and technology businesses seeking specialized strategic, sales, or business development support.
Local & Growing Businesses
Strategic guidance, marketing support, media planning, and business development without the overhead of a large agency.
Regional Organizations
Media, marketing, growth, and partnership strategies designed across multiple markets or locations.
National Brands & Companies
Senior-level strategic expertise, integrated media, partnerships, specialized projects, and business development support.
Media, Content & Technology Companies
Advertising sales representation, go-to-market strategy, advertiser and agency development, partnerships, and revenue growth.
For Brands & Businesses
Looking to strengthen your strategy, reach customers, or identify new opportunities?
For Media, Content & Technology Companies
Need help taking your advertising or media offering to market?
- Advertising sales representation
- Sales strategy
- Go-to-market development
- Agency development
- Advertiser development
- Partnership development
- Business development
- Revenue strategy
Experience Across the Modern Business and Media Landscape
LAGO brings experience across advertising, media, publishing, technology, marketing, sales, and business development. That cross-market perspective helps clients evaluate opportunities from multiple sides of the marketplace.
About LAGO
Experienced Perspective. Practical Strategy.
LAGO is a senior-led strategy, media, sales, and business development consultancy built to help organizations make clearer decisions and uncover meaningful opportunities for growth.
Our experience spans marketing strategy, media planning and buying, advertising sales, go-to-market development, sales strategy, partnerships, and business development. That cross-market perspective allows LAGO to look at challenges from more than one side — understanding how businesses market, how media is bought and sold, how partnerships are developed, and how opportunities move from strategy to execution.
LAGO works with companies at different stages and scales, including local businesses, regional organizations, national brands, publishers, media companies, and technology businesses. Engagements are built around the client's goals rather than the size of the organization or a predetermined service model.
Clients receive practical, independent guidance built around their objectives — not around a predetermined platform, media channel, vendor, or solution.
Whether the need is strategic direction, media execution, sales support, partnership development, business development, or an experienced outside perspective, LAGO can work alongside internal teams, agencies, and other partners to help move the business forward.
How we work
- Experienced
- Independent
- Creative
- Practical
- Connected
- Flexible
Let's Talk About Your Business.
You don't need to know exactly what kind of solution you need. That's what the conversation is for. Tell us what you're trying to accomplish, and we'll start there.
Start a Conversation
Use our contact form to tell us about your goals, the challenges you're facing, and what you're trying to accomplish. We'll be in touch within one business day.
Start a ConversationFrequently Asked Questions
What does a media consultant do?
A media consultant helps businesses determine who they need to reach, where they should advertise, how to allocate their marketing budget, and how to evaluate advertising performance.
Can LAGO help me decide where to advertise?
Yes. LAGO evaluates your business goals, target customers, budget, competitive environment, and available media opportunities before recommending advertising channels.
Does LAGO buy advertising for clients?
Yes. LAGO can provide both media strategy and campaign execution, including media planning, buying, activation, optimization, and measurement.
Does LAGO work with small businesses?
Yes. LAGO works with businesses that need experienced marketing and media expertise but may not need or want the overhead of a large traditional agency.
Do I need to know what type of advertising I need before contacting LAGO?
No. LAGO starts with your business goals and helps determine which marketing and advertising approaches make sense.
How is LAGO different from a traditional advertising agency?
LAGO is a senior-led boutique consultancy. Clients receive direct access to experienced leadership, flexible support, and independent recommendations based on their business objectives.
Can LAGO work with my existing marketing team or agency?
Yes. LAGO can complement internal teams, agencies, and other partners by providing strategy, media expertise, execution, business development, or specialized support.
Does LAGO provide advertising sales representation?
Yes. LAGO works with select publishers, media companies, content businesses, and advertising technology companies that need sales representation, go-to-market support, advertiser development, or agency relationships.